Theory- They're Ruining Search Engines To Make You Dependent On AI "Search Results", And Summaries.
Just Believe What You Are Told, Prole!
In the early days of the Internet, it was just a giant, black abyss. If you didn’t know the exact text for a web address, you couldn’t find it. For you younger folks, this is literal. We had to type in the entire address, precisely, with every backslash, colon, dot, dash and words, perfectly. Imagine the world’s biggest library, but it’s pitch black, and so you have to know exactly how to walk to the shelf you want, and reach out into the dark, and grab the book you want, with zero guidance.
Advancements happened, and we eventually ended up with decent browsers, and “Search Engines”. Google was the best. You could finally type in some key word, and Google would find related pages, blah blah blah, you know the rest.
However, in recent years, all of the search engines are getting shitty. First it was all the sponsored ads at the top of your search results, so when I asked “What’s the best smart TV of 2022?”, instead of some Consumer Reports link to an article discussing the same, I get links to Samsung, and Best Buy, and Amazon.
Okay, not insufferable, I just had to scroll down until I found what I was actually searching for; By the way, for a time, you didn’t have to ‘scroll down”, you top result would be some version of exactly what you asked for.
Then… they started “cultivating” the results. Hiding the shit I was searching for, and giving me some other bullshit instead- Like when I’d search for “black on White crime statistics”, and they’d show me “White on black crime statistics”. It was insulting and annoying, super obvious as to what they were trying to do, but it was the beginning of the end.
Why? Because then they started actively hiding stuff from me, that I knew existed, but it refused to “find” it for me. It was disappeared from all search results. Just gone.
Now- The results are getting even worse, and they are preceded with an AI summary.
At first I thought- “Okay, this is pretty cool, if it actually answers my simple questions”. But there were no links, no substantiating evidence. Just a well worded summary.
However, I’ve also begun to notice that the usual search result links below this summary, are getting weaker and weaker. I could give examples, but if you are a dissident thinker, or anyone that actually tries to research shit, you already know what I’m talking about.
“Heretical” questions are met with “the approved message” summary, and a bunch of links that don’t come close to answering your question honestly.
AND THAT WHEN IT HIT ME- This is all part of the plan! They are slow walking us towards accepting the AI response as a factual summary, and disappearing all the links that would have taken us to pages, that could offer narratives, counter-narratives, facts, figures, historical data, etc.
They are boxing us in.
As I described above, for those of us that have been alive, adults, and technologically savvy, for the entire existence of the Internet, we can see what has happened. But for young adults, and kids? This will be “The Internet” for them. A canned, planned, message approved summary, to answer their questions, and feed them the version that Big Brother wants them to digest.
Scary stuff.
For us Old Salts, and dissident thinkers, we’ll just go back to putting in the address for exactly what we are looking for, like we did in the beginning… assuming that it’s still there.
The Internet will be replaced, supplanted, by AI.
We’re already about halfway there.
It really sucks when you image search for "Mongolian girls" and the result is a bunch of AI generated trash.
Excellent post. All very true and concerning. I have been on the web since the early 80’s playing Zork and fuckin around with stuff friends at school told me about working from the C prompt using a dial up modem where you put the landline telephone handset in the cradle and listened to the squeak and squawk as you got “online”. Good times.
It seems like the current situation is going to spawn a business solution for a new, clean, reliable internet.